Mobile usage has increased phenomenally over the years, so it has become crucial to know how to make your WordPress site mobile-friendly. It used to be mostly desktop users who accessed the site just a few years back. Now, more than half of the web traffic comes from mobile phones. As a result, Google prioritizes mobile-first indexing. Therefore, your WordPress site must be mobile-friendly to rank higher in the search engines.
WordPress is the world’s most popular CMS, with over 43.6% of websites using the platform. It is a versatile platform that is ideal for making any type of site. Creating a site is easy in WordPress and offers extensive plugins and theme selections. They help to make the site attractive and functional. Its user-friendly interface and extensive features make WordPress a go-to platform for creating websites. In the time and age when mobile phones or smartphones dominate our everyday lives, it has become crucial for sites to be mobile friendly, but how to make them so?
Do not worry; it is not complicated! There are also several ways you can make your website mobile-friendly. In this article, we will explore various ways you can create attractive and mobile-friendly WordPress sites. There are certain factors that you need to take care of. So, make sure you read until the end. Now, without further delay, let us begin.
Need For WordPress Site To Be Mobile-Friendly

There is more than just one reason to make a WordPress website mobile-friendly. The major ones are as follows:
Increased Mobile Usage
According to the notes Coalition Technologies, over 60% of Google searches are done through mobile phones. It shows that more than half of the users use mobiles over traditional desktop devices. The number of mobile users has skyrocketed over the years. With this, Google also prioritizes mobile-first indexing. Therefore, it has become important for website owners to check that the mobile versions of their sites are fully functional.
Enhanced User Experience
As most of the searches are done using mobile phones, it is essential for websites to have mobile-friendly designs to enhance user experience. Every visitor will want the site to load faster and be easy to navigate. A smooth and well-optimized website offers enhanced user satisfaction. For example, a touch-friendly design with improved readability makes navigation in mobile sites seamless, increasing user experience.
Improved Search Engine Ranking
As we mentioned before, Google prioritizes mobile-first indexing. The index is crucial for improving the site’s ranking in search engines. The more mobile-friendly the site, the more enhanced visibility and search engine ranking. It also helps to keep the users engaged with the web page’s content. As a result, there is a lower bounce rate. Mobile-friendliness is a crucial factor in improving the WordPress site’s SERP.
Tips On How To Make Your WordPress Site Mobile-Friendly
Now that we know the importance of mobile-friendly sites, let us explore how you can do it for your site. Here are our top tips:
Choose a mobile-friendly theme

The first step is to choose a mobile-friendly theme for your WordPress site. The WordPress library contains thousands of free and premium themes. While all of them will give your website an appealing look, not all are mobile-friendly. Therefore, test out the demo site and check reviews before purchasing the theme. You can check its responsiveness using a mobile-friendly test in Google. Similarly, it is important to ensure that the themes are optimized for SEO.
Most of the popular WordPress themes are mobile-friendly. They will automatically adapt to your mobile devices or any screen perfectly. These responsive themes use media queries to adapt to the different screen resolutions. Often, you will get what you pay for. So, if you opt for a free theme for your site, make sure you check the display of your content on the mobile screen.
Paid themes, on the other hand, offer a wide range of customization options. They allow for more flexibility, functions, and an appealing look. However, too many unnecessary functions can also bloat themes, slowing down the site’s performance and increasing page load speed. So, opt for a lightweight theme.
Some of the best mobile-friendly WordPress themes are:
- SeedProd
- Astra
- GeneratePress
- Neve
Create mobile-friendly content
To make your WordPress site mobile-friendly, you must also create mobile-friendly content. Nowadays, visitors have short attention spans. If your WordPress website has poor readability and a slow loading speed, the bounce rate increases. A higher bounce rate impacts the search engine ranking, so mobile-friendly content is vital.
The best way to improve the readability of the content is to use short paragraphs and larger fonts. The font size also maximizes the responsiveness. “Em” or “rem” units are best for responsive fonts. Similarly, using simple sentences makes it easier for visitors to read on the small screen of mobile phones. Using bullets also makes it easy for users to scan the content effortlessly. Adding clickable CTAs, such as touch-friendly buttons, makes the content more engaging.
Optimize images and media
Images and media are also crucial for enhancing the WordPress website’s speed. Large or uncompressed images and unnecessary media can slow down the page’s loading speed, impacting the user experience and leading to higher bounce rates. Unoptimized images and media also increase bandwidth usage, putting a load on slow mobile network users.
When you optimize the images and media, it reduces the image size without compromising the quality. You should also use the correct image format to upload the images. There are WordPress plugins available to optimize images and media. You can also use external software, such as Canva, Photoshop, etc., to resize or optimize images.
Similarly, you can use CSS to ensure that your images adjust to the different screen sizes automatically. While most newer WordPress themes have these features, you can always double-check for mobile pages. You can use the lazy loading feature that delays loading images and media until you scroll to them. These help to improve the overall performance of the site and make it mobile-friendly.
Focus on website speed

As mentioned before, website speed hugely impacts its ranking in search engines. Site visitors have only a short attention span. They are most likely to leave if the webpage takes longer than three seconds to load. It leaves a bad impression on the visitors and increases the bounce rate. Therefore, speed is also another important factor in making your WordPress website mobile-friendly.
The latest version of WordPress provides various features to create a mobile-friendly website. The new themes and plugins are also optimized for site speed and performance. Similarly, there are various speed test tools that you can use to find your web page’s loading speed. Some of the popular online tools are:
- Google PageSpeed Insights
- Chrome DevTools
- Lighthouse
- Pingdom Tools
The web page speed can also slow down depending on the location. The further the location of the web hosting server, the slower the site gets. As a result, owners should also check the speed of the websites in different locations. The tools mentioned above allow you to set specific locations and check their speed easily. Here are a few ways you can optimize your mobile-friendly WordPress website’s speed:
- Choose a powerful WordPress hosting service.
- Select lightweight and simple themes with a responsive design to avoid bloating.
- Install caching plugins to optimize your website’s speed.
- Use a Content Delivery Network to maintain the site’s speed in any location.
- Minify CSS, HTML, and JavaScript.
- Optimize your WordPress database and remove unnecessary data and files.
Use mobile-optimized plugins
WordPress library offers users thousands of plugins (free and premium). These plugins help to add extensive features to your website. From interactive to security, you can add them to tailor your site as you want. However, unoptimized plugins can negatively impact your web page’s speed and performance. If they are not mobile-friendly, it can cause various issues with the layout, animations not rendering, site crashes, etc. Thus, while installing a plugin, ensure that it is optimized for mobile devices.
There are thousands of WordPress plugins, all claiming to be the best, so choosing the right one can be challenging. The best way to ensure a plugin is mobile-friendly is to check its responsiveness. Test the plugin’s demo on various devices and check whether it adapts to different screen sizes. Like WordPress themes, it is also best to choose lightweight plugins with small file sizes and minimal HTTP requests. It is also important that plugins do not have compatibility issues.
Checking the plugin’s review will also provide information on whether the plugin is mobile-friendly. Also, look for the one with active support forums. These forums have developers and active WordPress users who provide helpful tips and solutions for any issues with the plugin. After installing the plugin, you should keep it regularly updated. With every new update, there is an improvement in their functions and vulnerabilities. So, always test and check if the plugins are mobile-optimized before installing.
Optimize for mobile SERPs
While making a mobile-friendly WordPress site, you should also consider the mobile search engine results pages (SERPs). The mobile and desktop SERPs are different, so you must check both for improved visibility and ranking in the search engine. The rich snippets look different from the desktop version and on mobile phones. When you search on the desktop, the results are displayed along with the title tag and meta description. Meanwhile, the results on the mobile phones are displayed with previewed text and images. The mobile results are more engaging and most likely to be clicked on by users.
To optimize your website to be mobile-friendly, add schema markup. It helps to generate rich snippets, allowing the search engine to understand. Likewise, it also helps to improve SEO (Search Engine Optimization) and CTR (Click-Through Rate). Core Web Vitals are considered by Google for rankings, so you can optimize them for improved SERPs. Using a Content Delivery Network (CDN), using an autoptimize plugin, and reducing render-blocking resources are some of the ways to improve Core Web Vitals.
Using SEO plugins is one of the easiest ways to add schema markup. Some of the best SEO plugins that support Schema Markup are:
- Rank Math SEO
- Yoast SEO
- AIOSEO (All in One SEO)
Improve mobile-responsive navigation

While making the WordPress website mobile-friendly, it is also essential to pay attention to mobile-responsive navigation. It is the key to enhancing user experience among mobile users. Users often have problems clicking buttons while using the site on their mobile phones. Social media buttons are also not appropriately placed and interfere with other content. Frequent pop-ups can also hamper the user experience, intruding on the mobile phone’s small screen space. Google also penalizes sites with intrusive pop-ups that cover the webpage content.
Therefore, it is best to avoid the intermediate pages to improve the mobile-responsive navigation. The navigation menus and social media buttons must be strategically placed. Ensuring the buttons are properly sized, easily visible, and clickable makes it mobile-friendly. For example, using a hamburger menu saves space for the small size screen of a mobile phone. Try to keep the menu items minimal to avoid overcrowding the screen.
Most new responsive WordPress themes come with responsive menus for desktop and mobile websites. You can always install the plugin if your theme does not have one. Some of the best WordPress plugins for mobile menus are:
- Elementor Pro: Drag-and-drop mobile navigation
- WP Mobile Menu: Responsive and touch-friendly menu
- Max Mega Menu: Mega Menus
Optimize your landing page for mobile
A landing page is basically a webpage that is created to achieve specific goals. These goals include generating leads, increasing conversion rate, promoting services, or signing up for an email. Website owners use a landing page to encourage visitors to take specific action, also known as a Call-to-Action (CTA). However, it is also crucial for the landing page to function properly on mobile phones.
First, you must ensure that your WordPress page builder has mobile-friendly settings. If it does not, you can use a page builder plugin with mobile-friendly templates. Then, you can customize your landing page to become mobile-friendly. Some of the best ways to optimize your landing page layout are:
- It is best to use a single-column design.
- Strategically place your main CTA (Call-to-Action).
- Use touch-friendly forms and buttons on your pages.
After creating the landing page, preview it before publishing. It allows you to make any final changes to make it more mobile-friendly. Here are some of the best plugins for creating mobile-friendly WordPress landing pages:
- Elementor
- SeedProd
- Beaver Builder
- Divi Builder
Conclusion
The versatile and user-friendly nature of WordPress has made it easier to create a website that is aesthetic and mobile-friendly. The key is to choose the right theme and plugins. While selecting the theme, it is best to go for minimalist designs. Those with complicated features can often slow the speed and performance of the website. Similarly, the design may not adjust well on mobile device screens. Installing too many plugins can also harm the site’s response and speed on mobile. It is crucial to test and check them before installing.
You can try our tips on how to make your WordPress site mobile-friendly yourself. You must prioritize mobile-friendliness if you want to boost your search engine rankings, increase visibility, improve user experience, and increase the conversion rate.